Signmakers are responsible for the physical productions of signs needed by customers to increase their branding footprint. They create and apply vinyl decals, print graphics on banners or paint on timber and other materials, depending on the finish required. Signs and decals can usually be found on buildings and cars.
Advertising services include television, radio, print, outdoor as well as direct mail, web advertising, podcasts and other alternative forms. Like tools in a toolbox, each advertising channel can be effective if used wisely.