Don’t rest on your laurels; be on the lookout for opportunities!

Ascend Access System Scaffolding LLC Is a leading manufacturer, supplier and exporter of movable aluminum scaffolding, industrial & DIY ladders.

Your story from humble beginnings is awe-inspiring. What ignited the spark in you to start a new business venture or to make significant changes in an existing business? How did the idea for your business come about? :

I had friends and family who were doing business in UAE. I always used to think what I could do different from the crowd, in an area where there is less competition. I always looked out for innovative products and ideas.

I happened to see demand for Aluminum scaffolding and ladders in a booming construction market of UAE by the year 2006. I studied the market and the competition and finally started the manufacturing of Aluminum scaffolding in the year 2007. Our company became the second Aluminum scaffolding manufacturing company in the Middle East and GCC.

Our core focus was on customer satisfaction while focusing on safety. We tried our best to match and exceed the highest prevalent safety standard available globally for all our access related products. Proactive, sincere, accurate, honest and transparent service to our customer has helped us win the heart of thousands of our customers. We strive at constant innovation and product and service upgrades. With the increasing competition globally we always try to develop new range of products which complements our existing products and services. 

Apart from being one of the most sought after access product supplier, we are looking forward to diversify business in areas including construction and real estate, E commerce, Hospitality and tourism.

What do you attribute your success to?

  • Constant Innovation
  • Globetrotting
  • Inspiring and imparting knowledge to people
  • Community service

What do you look for in an employee? If you had one piece of advice to someone just starting out, what would it be?  

Always try to think out of the box .Youngsters should always look for new and innovative ideas and keep abreast with the ever changing and fast growing technology. Believe in their hard work and keep gaining knowledge. To achieve success in life it is very important to do hard work, to have passion for success, to fulfill promises, be honest and earn trust , to have emotional intelligence and empathy as well as be spiritually connected with the Almighty God.

Why is UAE a great place for businesses to succeed?  

UAE is a very advanced and modern city. UAE has one of the most advanced infrastructures available for the business. UAE ranks amongst the top ten nations across the globe in ease of doing business. It takes hardly a day or a week to start any new business, thanks to the effectiveness and professionalism of Dubai Economic department and Visa and Immigration centers which work round the clock.

Law and order is in place and is among the best in the world. UAE sets a very good example of tolerance and peaceful nation where more than hundred nationalities work in complete harmony. Alongside growth, the initiative of UAE visionary leaders to make Happiness of the people of UAE as one of their prime motive is in itself a very rare example across the globe.

UAE government has always been very aggressive in bringing home and implementing new technologies, whether it is launching of Air taxis, or working on artificial intelligence projects to the construction of 3D printed offices and homes. It always gives huge opportunities for new business to grow.


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