Why do businesses flourish in UAE? Tale of an UAE-grown entrepreneur

Ashish Goyal used knowledge and experience as two powerful sources for becoming a successful entrepreneur. New ideas and risk taking has been the secret sauce for KÜHNEZUG.

KÜHNEZUG is specialized in the production of advanced crane installations, components, overhead cranes, gantry cranes and pillar jib cranes for over 50 years.

Your story from humble beginnings is awe-inspiring. What ignited the spark in you to start a new business venture or to make significant changes in an existing business? How did the idea for your business come about?

I was working in the field of electric overhead cranes since 1997. I wanted to try if my knowledge and expertise in this area could help me start a business in this field.  I started a business in partnership with Kuhnezug GMBH Germany in 2012.

What do you attribute your success to?

Customer satisfaction 

What do you look for in an employee? If you had one piece of advice to someone just starting out, what would it be?

Keep your eyes and ears open to new ideas. Try to put the class-room theory you learned to practical work life environment. You would also become a creator and an innovator.

 Where do you see yourself and your business in say, next 10 years?

Given the way we are expanding, I firmly believe we will be able to contribute to the material handling industry through innovations and technological advancements.

We are aiming at being the market leaders in material handling and related areas such as gear motors and remote controlling in the next 5-10 years.

Why is UAE a great place for businesses to succeed?

I see UAE as a land of opportunities. Government supports investors and protects employee rights too. This attracts great talent.

I started my business from Dubai, which is an excellent place for businesses to flourish. We have operations in Ajman too.

The local administration is highly professional and efficient, this makes the processes smooth. Things get done much easier. We feel at home and this comfort level motivates us to invest more in business in the UAE.



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