Create a digital presence for your SME business

Are you a small or medium business? You would have built a great product or provide an amazing service, but is it visible to your potential clients? In this era of digitalization, your customers search is mostly local and social, purchase is online and both of these are done mostly on Mobile.

If a vast majority of your potential customers are online, you should be too. Having a strong digital presence is a crucial component of any marketing strategy, no matter the size or the industry of the business. Here are the ABCs of building an Online presence.


Make a website, Tell your story: Did you know that 99% of the UAE and 50% of the world is online? But it’s baffling that almost 44% of the small businesses don’t have a website. Your customers are mostly looking for you online. Are you visible?

The first step towards visibility is to create your own company website. 81% of shoppers conduct online research before making big purchases. (Source: Contrary to popular belief, creating a website can be simple, relatively inexpensive and easy to maintain. If well executed, your website could be the comprehensive information source and an online business store for your products/services.

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Build a killer Social Media Presence: 92% of marketers say that social media is important to their business. Why? Because, more than half of marketers who've been using social media for at least two years report it helped them improve sales.  90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media (Source: Social Media Examiner).

Social media is a great to engage with your target audience and promote your brand. It is light, fun, easy to set up and had endless possibilities. Having your presence in multiple social media channels would help with your SEO too. Need help here? Visit


Get Listed: Yes, International brands would have more marketing dollars to splurge than you do. But customers look for local businesses like yours, who can fix their problems and fulfil their needs quickly. ‘Proximity and affinity’ are the catch-words that keep you at the top of the mind of your customers. 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016). 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)


Getting your business listed in a local online business directory helps in improving your online visibility. Get your business listed in the top Yellow Pages website in your locality. You could add your Business activity, product/service offerings, brands, company logo, contact details, website url, map, prices and offers. If you are a business in the UAE, get listed in Etisalat Yellow Pages, UAE’s #1 Official Business Directory service. The best part is, the top search sites continuously invest in SEO and you could also benefit from it, just by getting listed.


Search Engine Optimization:  Once your website is up and running, it is important that it is actually found by search engines. 90% of people rely on search engines like Google to research on a product, service or company to find what they want. The purpose of SEO is to make your website easy to find for search engines and get it listed in their organic results as opposed to their paid or sponsored results. Use effective search engine friendly methods like tags, keywords, headlines and quality content. The better the SEO, the higher your website will be on the search engine list which will lead to more people visiting your website.

Create a strong digital presence for your business - Be Present. Be Seen. Be Found



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