Mona Tavassoli - Entrepreneur's Entrepreneur

 

Mona Tavassoli
Mompreneur . Speaker . Writer .
CEO and Founder - Mompreneurs Middle East


Mona Tavassoli is The CEO and founder of Mompreneurs Middle East, a B2B platform that caters to female entrepreneurs in the Middle East and enables them to promote and grow their business. Mona is a mother of two, an entrepreneur and adventurer.

1. How did you reach where you are today? What drove you to success?

Success is a continuous journey. This question usually gets answered by highlighting business achievements and success. At some point, I had great business success to share but not a personal one. It’s very easy to get caught up in the entrepreneurship game and forget about everything else around us. It took a lot of self discovery to identify my values, my why and my driving force in life and to live a life which is in line with those values. I have to remind myself about the reasons for which I do what I do, and the things that matter to me in life. We might achieve our business goals and then look back and realize that we have lost the things that matter the most to us along the way, such as our family, health and loved ones. It’s crucial to identify our values in life and never compromise on them.

I am a serial entrepreneur and I started 4 businesses until I fully focused on Mompreneurs Middle East which is more than a business to me, it’s my life mission to empower and educate mom entrepreneurs in the region. My background is in Marketing and Advertising and I have worked in international agencies such as Publicis on brands such as Nestle. We started a couple of companies with my husband and I realized the difficulties that entrepreneurs face to keep their businesses alive. We definitely faced many challenges and we learned a lot along the way. We then started educating entrepreneurs to take right decisions in their businesses and to avoid making the mistakes that we made. 

I took many entrepreneurship courses and trainings locally and internationally to learn the fundamentals of entrepreneurship and I believe in continuous education and learning as one of the ways to succeed.  

Today, we empower and educate women entrepreneurs to find balance and harmony in their lives through entrepreneurship. We make sure that they have overall success in their lives and not only business success.

"It’s very easy to get caught up in the entrepreneurship game and forget about everything else around us. It took a lot of self discovery to identify my values, my why and my driving force in life and to live a life which is in line with those values."

 

2. What advise would you give a young woman starting her career today?

Keep discovering and learning, don’t be afraid of failure and other people’s judgements. Look at each and every step as a learning experience and nothing else. Be and do your best and let go of the results. The truth of the matter is that we only grow when we get out of our comfort zone and most people stay in their comfort zone because they are afraid of failure and they care about other people’s opinions about them. Set yourself free and keep flying! 

3. What brings you joy?

Traveling, family time, definitely my two sons and our discussions together, discovering and experiencing new things, reading, horse riding, water activities and many more! :-) 

4. Why is the UAE a great place for women leaders to succeed?

This city is driven by its leaders’ vision to empower women. Sheikh Mohamed is a great example of a strong man who believes in bringing balance to the society by empowering women. Women entrepreneurs are appreciated in Dubai and all the other Emirates. We have heard many success stories and initiatives from Abu-Dhabi and Sharjah as well. The UAE is the leading country in entrepreneurship in the region today and there are many women role-models that the next generation can look up to and get inspired by.  

5. What more can UAE Govt do to promote women in business?

The UAE government can support women entrepreneurs by subsidizing some of the initial costs of setting-up a business and by allowing them to work from home instead of renting an office space. We have many women start-ups in our community and they don’t necessarily need a physical space since they prefer to work from home and be close to their kids. They pay for the office which they never use and that money could be invested in their business growth instead. I believe that a lot of ideas will come to life when the initial cost of setting up a business are minimized.

 

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