Smart advertising moves for small and medium businesses

Advertising is at the core of any business strategy- it puts your brand name right across your target audience, it speaks to your customers and help them make right purchasing decisions.

61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)

Are you a small or medium business? You needn’t splurge all the big bucks like the big brands to get your business presence out there. The trick is in adopting smart advertising. We take a look at all the smart moves, one at a time.

Why listing your business with a local business directory is a no-brainer.

The chances of selling your product increases as you participate in more markets. Your business might not have a business website even- Sounds familiar or surprising?

Did you know that almost 44% of the small businesses don’t have a website!

So the first smart move would be to list your business with a business directory. This helps you reap the benefits of an established business/search portal. A business directory is like an online market. To start with, claim your business with ‘Google my Business’.

Getting your local business' NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility. Listing in a local directory has much more benefits.

1. Generating More qualified leads

Think of the most common services or products you use on almost a daily basis; be it grocery shopping, cleaning or maintenance services, grooming services, car wash, car repair, local entertainment, dining out – most of these are preferred and trust-worthy if available locally. The point is that customers trust local businesses (that they can see, touch and feel; better still if your local business has an online version as well) to meet most of their needs.

For local businesses, it’s of prime importance to have a strong local advertising presence. Be Present where your customers will be looking for you. Business directories are the most popular, trusted and comprehensive source of rich local data, contacts and reviews.  Local traffic is more qualified and generates more leads than global traffic.

• 28% of searches for something nearby result in a purchase. (Google, 2016)

• Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

Developing a brand name in your locality will, without doubt, boost your business. Your online existence is strengthened by more local visits. This also makes your deal trustworthy due to the ability to keep contact.

2. Better mapping

• 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)
• Nearly one-third of all mobile searches are location-based queries. (The SEM Post, 2016)
Local listings help in better mapping, it helps convince your clients about your physical presence, show them your visibility and that they can approach you within no time. This will attract targeted audiences. Where ever your business is listed, be sure to claim it.

3. Search Engine Optimization

You would be amazed to know that Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017). It is important that search engine recognize and pick your business listings, Search Engine Optimization is the solution; it increases the quantity and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Search Engines provide search result information based on location and keywords/categories.  Well-built, well-maintained and customized business directories with rich data naturally tops the search engine results, thereby leading to the businesses listed with it and bringing in great value. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)

Listing on a local directory is one of the easiest and most powerful SEO tactics, especially for small businesses. Using SEO-friendly content and url helps your website to rank better in search engines.

4. Reviews

Listing in local business directories helps in receiving great reviews and feedback from your buyers. This acts as a social proof and testimonial to boost your business.
Claiming your business allows you to update and enhance your listing and respond to customer review. Encourage your customers to share their experience. This also helps you to reach out to dissatisfied customers and win them back.

5. Quality Links

By putting your business in local business submission websites you are generating quality backlinks. Search engines give great value to links from business directories to your website. You would benefit from other Marketing tactics like Social media marketing, Content Marketing, video marketing etc. that the business directory might adopt to increase backlinks and improve visibility. All of this helps in getting better business backlinks with complete information about your business.


6. Low cost

Online directories are free to use making it one of the best marketing tools you can have.  Even Affordable services with low maintenance cost and long lasting support is definitely a huge advantage for the paid listings that provides more features. It is also, undoubtedly the easiest way to advertise your business. You don’t have to be a web expert to put your business in a local business directory; anyone can do it from anywhere.

 

 


7. Increased online authority

Your presence in a trusted business directory increases your authority as a legitimate business. This way, you will acquire an online identity, this helps in establishing your business name as a brand name.

The immense benefits of listing your business in a local directory are undeniable. Start off by registering your business in a smart local business directory. Etisalat Yellow pages, the No. 1 official yellow pages in the UAE is a one-stop-solution for your business listing needs. We have a solution for all kinds of businesses that best serves your marketing needs.

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