General traders carry out trade or commerce. General trading refers to a full range of sale methods based on commercial marketing techniques. General trading includes sale, purchase of products and services, business transactions, import and export. General trade specifically applies to all practices which include sale, purchase, renting out or borrowing general commodities for the sake of earning profit. General trade leads to an increase in international ties, specialisation among countries, and improves efficiency in production. General trading also boosts an increase in standards of living among trading nations.